Anna Maria Hurtado
General Director Marketing & Communication
18 years of experience in Marketing and Communications, focused on innovation, digitalization, and customer experience. She is the Chief Marketing Officer in Alares, a leader enterprise in Spain in providing domestic and home care services. Enterprising, creative, having strategic KPI-oriented vision. She manages diverse teams, because people are the engine of companies. Fields in which she is specialized include cooperative platforms, silver economy, domestic and home care services, luxury, leisure and travel, automotive sector, banking-insurance, and the third sector. As an advocate for social innovation and sustainability, She is also one of the founding members of Los18.org.